Case Study: Skinny Wheels
BRAND GUIDE PRINTED
IDEATION
PREVIOUS AD AND LOGO
PROJECT OVERVIEW
For this project, the objective was to completely rebrand a bike shop in Salisbury, NC, called ‘Skinny Wheels Bike Shop’. Initially, a new logo and brand guide were created. Utilizing the brand identity developed for the client, a social media ad, specifically an Instagram ad, was crafted for their business profile.
The design approach involved incorporating elements of the logo with nature and people. Hierarchy was used to ensure viewers could appreciate all aspects of the design, and a monochromatic color scheme was selected to ensure cohesive visual appeal.
